List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Plan portrait photo imaging services | 1.1 Research styles and conceptual and aesthetic approaches to photographic portraits 1.2 Develop studio style for intended target audience 1.3 Create work samples representative of studio style for marketing and promotional purposes 1.4 Prepare pricing schedule, order forms, terms of trade and contracts 1.5 Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice 1.6 Promote and market portrait photo imaging services |
2. Prepare for shoot | 2.1 Discuss and confirm with client creative aspects of shoot, product formats and pricing 2.2 Assess shoot requirements and take test shots to refine approach 2.3 Develop shoot management timelines, prepare equipment and confirm production team support where necessary 2.4 Confirm with necessary parties access to locations and subjects |
3. Shoot and produce images | 3.1 Interact with client to capture photo images to agreed style, content and specifications 3.2 Generate proof images and seek feedback from client on shoot progress and image selection 3.3 Optimise images to agreed client specifications using industry standards 3.4 Output optimised images or integrated presentation products to client specifications using agreed service suppliers 3.5 Prepare invoice and deliver with completed creative product to client |
4. Wrap up and review shoot | 4.1 Check and reinstate equipment and shoot site to original condition 4.2 Review client feedback and evaluate personal performance in shoot context 4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards 4.4 Maintain contractual and financial records for business and taxation purposes 4.5 Update work samples of domestic photo imaging services for self-promotion purposes 4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot |
Evidence of the ability to:
interpret a brief and confirm requirements with client and other relevant personnel
arrange agreements, contracts, licences, permits and invoices following standard business practices
devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot portrait photo images according to legal requirements
apply imaging skills to capture and optimise portrait photo images, in collaboration with others
process, catalogue and archive photo images in accordance with industry standards
package photo images for promotional purposes
evaluate own performance and creative products for future improvement.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
describe styles and conceptual and aesthetic approaches as they apply to portrait photo images in a range of contexts
describe the features and capabilities of portrait photo imaging capture technologies
explain techniques to proof, optimise and process portrait photo images
describe key business and taxation practices associated with a portrait photo imaging practice
describe professional practice arrangements and codes of practice applicable to a portrait photographer.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
photo imaging capture and production equipment
locations for photographic portrait shoots.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.